Greetings privacy gurus!
Information We Collect
Lexion collects the following types of personally identifiable information in the manner described below.
- Information You Provide to Us. You may voluntarily provide us with personally identifiable information, including: (a) your name, email address, and any other information that you provide when you access the Site or Services, register to use the Site or a Service, or fill out forms that we make available via the Site or Services; (b) information that you provide to us when you contact us; or (c) any other information you voluntarily provide us while using the Site or Services, including documents, and document metadata.
- Information We Collect Automatically. We automatically collect information that may personally identify you through tracking technologies (see the section “Cookies, Other Storage and Web Beacons” for more information). We collect the following types of information automatically through tracking technologies:
- Your Internet Protocol address;
- Domain name of your Internet service provider;
- Your approximate geographic location;
- The website you came from, the pages that you visit on the Site, the time of your visit to the Site and the page you visit after leaving the Site;
- Device identifiers, advertising identifiers or other unique identifiers;
- Information about your Internet connection, browser, or similar kinds of information; and
- Aggregated information that cannot be used to specifically identify you when you use or visit the Site or a Service that may be combined with information that does identify you.
- Information We Collect from Other Sources. We may receive personally identifiable information from other sources, like third party data providers, public databases, joint marketing partners, referral or reseller partners, affiliate marketing programs, or similar third parties. This information may include mailing address, job title, email address, phone number, intent data, user behavior data, Internet Protocol (IP) addresses, social media profiles, social media URLs, and customer profiles, for purposes of targeted advertising.
How We Use Your Information
Lexion uses the personally identifiable information that we collect for the following purposes:
- The purposes for which you provided it, including provide you the Site or Service;
- To administer and provide you with information about your account, including, updated Site or Service terms or for billing and accounting purposes;
- To send you information about your relationship with us;
- To host events, webinars, sweepstakes, or other promotional activities;
- To inform you about upcoming events or webinars or new features, products, or services;
- To develop new products, features and services;
- To process and respond to your inquiries or comments;
- To personalize and enhance your experience using the Site and Services;
- To manually review your documents for the purposes of improving the Services, including, but not limited to, the quality and completeness of your document metadata and train our AI models;
- To generate and review reports and data about our user base and service usage patterns;
- To deliver targeted advertising to you;
- To determine the effectiveness of our marketing and promotional campaigns;
- To compile aggregated and fully anonymized data for the purposes of improving and extending the Site or Services, including, but not limited to, securing the Site and Services and increasing the accuracy of machine learning classification models;
- For legal reasons, including to carry out our legal obligations and enforce our rights, investigate misuse or misconduct, protect you or other third parties, to monitor, detect and prevent fraud, malicious activity, or for other privacy or security-related concerns;
- With your consent, to fulfill the purposes for which you provided the information, or in ways that we disclose to you when you provide the information; and
- To administer, operate and improve the Site and Services and for internal business purposes.
How Your Information is Disclosed
- Third-Party Service Providers. We may use third-party service providers and business partners to perform functions in connection with the Site or Services. Examples include running our Services on cloud providers, using account management ticketing products, and sending you email and text notifications via messaging providers. The categories of third parties we may share personal information with are as follows:
- Ad Networks
- Cloud Computing Services
- Data Analytics Services
- Data Storage Service Providers
- Performance Monitoring Tools
- Retargeting Platforms
- Sales & Marketing Tools
- Testing Tools
- Website Hosting Service Providers
- Business Partners. We may share your information with third party business partners, including referral partners, resale partners, joint marketing partners, or similar kinds of business partners.
- Business Changes. If we become involved in a merger, acquisition, sale of assets, bankruptcy, reorganization, dissolution, or other transaction or if the ownership of all or substantially all of our business otherwise changes, we may transfer your information to a third-party or parties in connection therewith.
- For Legal Purposes. We reserve the right to investigate fraud, abuse, illegal activities, violation of our policies or terms and conditions, or security incidents. We may disclose information about you to third parties if we have a good faith belief that such disclosure is reasonably necessary to:
- Take action regarding suspected illegal activities;
- Comply with the law or guidance and cooperate with government or law enforcement officials or private parties;
- Protect our rights, reputation, safety, and property, or that of users or other third parties;
- Respond to claims and legal process (for example, subpoenas); and/or
- Protect against legal liability.
Cookies, Other Storage, and Web Beacons
- Cookies. Cookies are small bits of information that are transferred to and stored in separate files within your computer's browser. You can instruct your browser to stop accepting cookies. But if you do not accept cookies, you may not be able to use all portions or all functionality of the Site and Services.
- Persistent cookies remain on the visitor's computer after the browser has been closed.
- Session cookies exist only during a visitor's online session and disappear from the visitor's computer when they close the browser software.
- Other Storage. Flash cookies (also known as local stored objects) are data files that can be created on your computer by the websites you visit and are a way for websites to store information for later use. Flash cookies are stored in different parts of your computer from ordinary browser cookies. You can disable the storage of flash cookies. For additional information about managing and disabling flash cookies, please visit http://helpx.adobe.com/flash-player/kb/disable-local-shared-objects-flash.html.
- Web Beacons. Web beacons are small strings of code that provide a method for delivering a graphic image on a web page or in an email message for the purpose of transferring data. You can disable the ability of web beacons to capture information by blocking cookies.
- Pixel Tags. We use "pixel tags," which are small graphic files that allow us and third parties to monitor the use of the Site and collect usage data. A pixel tag can collect information such as the IP address of the computer that downloaded the page on which the tag appears, the URL of the page on which the pixel tag appears, the time (and length of time) the page containing the pixel tag was viewed, the type of browser that retrieved the pixel tag, and the identification number of any cookie previously placed by that server on your computer. We use pixel tags, either provided by us or by third party advertisers, social media sites, third party affiliate partners or ad networks, to collect information about your visit, including the pages you view, the links you click and other actions taken in connection with our Site and use them in combination with our cookies. Pixel tags also enable social media providers and ad networks to serve targeted advertisements to you when you visit our or other websites.
While we have implemented security measures to protect the information we process, we cannot guarantee against loss, theft and unauthorized use, disclosure, or modification. However, no transmission over the Internet or email is ever fully secure or error free. You should use caution whenever submitting information online and take special care in deciding what information you provide us.
Links to Other Sites
Your Choices Regarding Your Information
You have choices regarding the use of information on our Site and Services. You may have additional rights, as explained below, if you are a resident of the European Economic Area, Switzerland, Canada, certain U.S. states.
- Changing Your Information. You may log into the Service to modify certain profile information that you have provided at any time.
- Email Communications. To change your information regarding email communications, please unsubscribe from the footer of any communication or contact us at firstname.lastname@example.org.
- Cookies, Other Storage, and Web Beacons. Please see the "Cookies, Other Storage, and Web Beacons" section above.
- Closing Your Account. Subject to the terms of your agreement with us, you may close your Lexion account by contacting your account administrator or contacting us at email@example.com. Note that even if you request to close your Lexion account, you may still have obligations under your subscription agreement with us.
- Withdrawing Consent. If we have relied on your consent to process your personal information (which may be express and/or implied consent depending on the applicable law), you have the right to withdraw your consent at any time. You can withdraw your consent at any time by contacting us at firstname.lastname@example.org.
- Opting out of Marketing and Promotional Communications. You can unsubscribe from our marketing and promotional communications at any time by clicking on the unsubscribe link in the emails that we send, or by contacting us at email@example.com. You will then be removed from the marketing lists. However, we may still communicate with you — for example, to send you service-related messages that are necessary for the administration and use of your account, to respond to support requests, or for other non-marketing purposes.
EU Data Subject Rights
If you are a resident of Switzerland, the United Kingdom, or a country within the European Economic Area (EEA), you may have rights under European data protection laws regarding the processing of your personal information. You have the right to access the personal information that we process and, in some cases, you may have the right to ask that your personal information be corrected, erased, or transferred (subject to limitations under applicable law). You may also have the right to object to or request that we restrict the processing of your personal information. If we collect personal information based on your consent, you have the right to revoke your consent.
If your Personal Information has been submitted to us by a subscriber and you wish to exercise any rights you may have under applicable data protection laws, please inquire with the applicable subscriber directly.
- Data Transfer Notice. We are located in the United States and transfer your personal information for processing in the United States. We make the transfer to the United States in the absence of an adequacy decision because it is necessary for the performance of a contract with you, or with your explicit consent. We also use model contractual clauses (or the then-lawful data transfer mechanism recognized under GDPR or other applicable law) with our subscribers to provide adequate protection for the transfer and processing of your personal information in the United States. We also use the model contractual clauses with our subprocessors to provide adequate protection for the transfer and processing of your personal information.
- Individual Rights and Data Requests. Depending on your location, your jurisdiction, and subject to applicable law, you may have the rights below with regard to the Personal Information we control about you. We will respond to your requests within the appropriate timeline under applicable law:
- The right of access means that you have the right to request that we disclose what personal information we have collected, used and disclosed about you;
- The right of deletion means that you have the right to request that we delete personal information collected or maintained by us, subject to certain exceptions.
- The right to non-discrimination means that you will not receive any discriminatory treatment when you exercise one of your privacy rights;
- You can also ask us to correct or update your personal information, object to the processing of your Personal Information, ask us to restrict processing of your personal information or request the portability of your personal information;
- While you cannot opt out of service-related emails if you are an account holder, as this is an essential part of the Services, you have the right to opt-out of marketing communications we send you at any time. You can exercise this right by clicking on the “unsubscribe” or “opt-out” link in the marketing e-mails we send you, or you can contact us using the contact information below;
- If our lawful basis is your consent, then you can withdraw your consent at any time. Withdrawing your consent will not affect the lawfulness of any processing we conducted prior to your withdrawal, nor will it affect processing of your Personal Information conducted in reliance on lawful processing grounds other than consent; and
- You have the right to complain to a data protection authority about our collection and use of your personal information.
- Exercising Your Rights. We provide features in our Services to allow our subscribers to respond directly to data subject requests to access, transfer, rectify or erase their personal information, or to restrict or object to the processing of their personal information. You may also contact us at firstname.lastname@example.org to request access to, transfer of, and rectification or erasure of your personal information, or restriction of processing, or to object to processing of your personal information, to the extent that we process such information on our own behalf. Please specify the nature of your request and the information that is the subject of your request. We may require you to submit additional information necessary to verify your identity and status as an EU data subject. If we are processing your personal information for a subscriber, we will forward your request to our subscriber and assist the subscriber in responding within 30 days. If you are a visitor to our Site, we will respond to your request directly within 30 days. If we are processing your personal information based upon the lawful ground of your consent, you have the right to withdraw your consent for such processing at any time without affecting the lawfulness of processing based on consent before it is withdrawn. To withdraw consent, please email us at email@example.com.
- Retention. At a minimum and to the extent allowed under applicable law, we will retain your personal information for as long as necessary for the purpose in which it was collected, such as to deliver a Service, perform our obligations under a contract, for our or a third party's legitimate interest, or your consent.
US State Privacy Law Rights
California Resident Privacy Rights
If you are a California resident, the California Consumer Protection Act (CCPA), as amended by the California Privacy Rights Act (CPRA), may provide you with additional rights regarding your personal information. The rights outlined in this section do not apply to information exempted under the CCPA, including aggregated data, or to individuals who are not residents of California.
To the extent provided under the CCPA, and subject to applicable exceptions, California residents have a right to request information about our collection, use, and disclosure of their personal information. Specifically, California residents have the following rights:
- The right to know the categories and specific personal information we have collected, the categories and sources from which we collected the personal information, the categories of third parties with whom we share personal information, and the business or commercial purpose for collecting or selling (if applicable) personal information;
- The right to request a copy of the personal information that we collected during the past 12 months;
- The right to opt out of sales of personal information or sharing personal information for cross-contextual behavioral advertising (in each case, where applicable and in accordance with CCPA);
- The right to request that we delete the personal information that we have collected from you, subject to certain exceptions;
- The right to correct inaccurate personal information that we maintain about you;
- The right to limit the disclosure of your sensitive personal information, if we use or disclose sensitive personal information;
- The right to request information about and opt out of automated decision making (if applicable); and
- The right to exercise the rights described above free from discrimination or retaliation, as prohibited by the CCPA.
We do not "sell" personal information as the term "sell" is traditionally understood. However, we use third party analytics tools, social media pixels and may use targeted advertising platforms. To the extent that sharing personal information with these services is considered a “sale” under CCPA, you may opt-out of the sale of your information by managing your preferences in accordance with the section titled ”Cookies, Other Storage and Web Beacons.”
We have collected the following categories of personal information in the past twelve (12) months: